IDW kid's book imprint Worthwhile Books to release first title, "Michael Recycle"

IDWPublishing.com press release:

Book launch part of first-look deal with renowned UK children's publisher Meadowside Books.

San Diego, CA (January 22, 2008)—Just in time for Earth Day on April 22, a new environmental super-hero will be hitting bookstores in March 2008. The uplifting, zany children's picture book, Michael Recycle, comes from Worthwhile Publishing, a division of IDW Publishing, an established leader in comic book and graphic novel publishing.

Michael Recycle is set in a grimy town that has been overtaken by trash-that is, until a green-caped crusader, Michael Recycle, arrives, declaring "You must stop this now! You've got to act soon. The towers of trash reach up to the moon!" Inspired by the "super-green hero," town members react by creating a "Be Greener Campaign," which includes recycling, growing their own vegetables and collecting rain for reuse. In the end, the crusader proves to the town's lazy layabouts that recycling can be quite fun. The rhyming, whimsical prose with a powerful and timely message is written by Ellie Bethel, with bold, playful illustrations by Alexandra Colombo.

Michael Recycle marks the launch of IDW Publishing's new imprint, Worthwhile Books. The release is also part of Worthwhile Books' first-look arrangement with renowned UK children's publisher Meadowside Books (meadowsidebooks.com), which is releasing the fanciful children's picture book in the UK in January 2008.

Worthwhile Books will issue approximately 10 Meadowside titles over the course of the first year including The Nicest Naughty Fairy by Nick Ward, a story about what happens when the Naughty Fairy decides its time to be nice, and William's Dinosaurs by Alan Baker, which tells the tale of a little boy who finds more than trees in the dark woods near his home.